Everything is going to be Okay – Design form and communication

This book is detected to help those kids from the age of 12 to 24 that suffer from abuse here in the middle east. The whole aim of the book is to motivate them to become stronger and help them deal with it.

The book is a total of 18 pages, both in Arabic and English. The title is called “Everything is going to be Okay”. I started the book with the most important message “First things first, understand how strong you are, you will survive, you will get through this, you will be happy. This is all temporary.”

I printed important reminders and posted them on post-it notes. Each post-it note had a different message and I asked the reader to post a post-it note on the mirror every day this is a known technique to help with self-love and confidence.

I made a to-do list page, to remind the reader there are many fun things you can do at home to distract yourself after that I gave the reader the option to create their own to do list.

I added a few quotes with Arabic translations that I know the reader wants to hear.

I wanted the reader to know that they are loved even if it’s not inside the household and they can always pick up the phone and call a close friend when they are feeling down.

Since the target audience is middle eastern kids I added a watch list full of hilarious Arabic plays which make every middle eastern kid laugh.

I ended the book with both an Arabic and English quote that says “you are loved, don’t hurt yourself”.

My final Outcome:





We were supposed to combine the final sentence, logo and paragraph into the final poster.

i decided to go with this logo as it was my favorite.

letter 1.png

This is the paragraph i wanted to go for because it perfectly described the chaotic situation and it was the best one out of the final paragraphs.


This is the final sentence i wanted to go for.

Screen Shot 2017-12-05 at 11.23.38 PM.png

After looking at the final image and tried to combine everything i was too afraid to take risks so i went for an approach that was too safe. This is what i came up with.

chaotic draft for blog.jpg

i wasn’t satisfied with the outcome and after the critique i found out why. everything is in the corners which made it look boring. the black text made the poster look dull and slightly unreadable. the sentence and logo aren’t following a specific path and finally the logo was too big. The main problem was the placement of everything

So for my final i decided to fix all the mistakes, the sentence is following the hammer’s path and the logo is following the other hammer’s path while the sentences is perfectly placed on the wires.

Here is my final poster.

final chaotic poster.jpg


About our project:

                  The intention behind this exhibition experience is to allow audience members to experience the difference between reality and heaven. Inspired by the featurette The Red Balloon, the exhibition will integrate two different experiences. The first will involve a challenge in which audience members will have to pop a giant red balloon using darts. However, this challenge will be harder than audience members may expect given that the darts’ tips will be treated so they are not sharp. The second experience will involve a small enclosed space; there will be two walls and curtains; there will also be projectors for recreating a realistic sky. The idea is to make the audience believe that they are inside of The Red Balloon movie and actually flying.

It is important to note that The Red Balloon is a featurette that uses the red balloon as a symbol of dreams and how there will always be people who will seek to puncture said dreams. During the exercise of throwing darts at the red balloon, an attempt will be made to (symbolically)show to the audience that dreams are meant to be strong to withstand adversity if they are ever to materialize into reality. The symbolism of dreams will only be further stressed in the exhibition’s second experience. The intention will be to make the audience believe that they are flying, very much in the same way that people feel they are flying when they are dreaming (and also when they are making their dreams come true).


at first we built the L shaped walls and covered them in fabric to create 2 rooms we also painted the walls black from the outside and added black carpets to match.

After that we wanted to start with the design so we added fake clouds. Part of the design was using projectors and balloons. We borrowed projectors and i edited a video that makes the viewer experience realistic clouds and the feeling of flying.

Here is the video i made with a calming piano soundtrack that the projectors are going to display.

I got giant balloons just like the ones in the movie they were extremely hard to find.

For the first “pop the balloon” challenge we got darts but i took the darts to the jewelry shop to remove the sharpness of the darts for it to make it slightly harder for the audience to pop the balloon.

i made the text with the “impact” font and i used illustrator to make an illustration of the red balloon to place it next to “pop the balloon” text and i used a sticker machine to make it easily stick to the wall.

We spray painted one of the fans white so it can blend with the room.

I got colored balloons inspired by the last seen so each person can leave with a balloon and i cut the stings short so it does not effect the projectors or cover the film or get stuck to the fans.

I was extremely proud and satisfied with the final outcome because not only did we let people experience the movie but we got to see them have so much fun doing so too. Everyone was so competitive during the “pop the balloon” challenge and they were screaming inside because the felt the wind and the flying balloons.

TYPE – Paragraph

For my paragraph I decided since the word I chose is chaotic I wanted the paragraph to relate so I chose lyrics from the song “chaotic” by Britney spears.

“There’s too much of this noise. Boy, let’s get a seat so you can talk sweet to me. I see these other boys. Won’t you get me on the dance floor? Kinda like to buy me drinks. Movin’ so sexy. Kinda wonderin’ how we can have some fun. So don’t be shy. Baby just enjoy what’s on your mind, party and have a good time. It’s getting hectic in here. It’s getting chaotic. I’m rockin’ and rollin’. No stoppin’. We goin’ ‘til it’s over. Do you like the way I rock it? Boy I think it’s so chaotic.”


We were asked to do 20 A4s and A3s at first, I really did know how to make it look visually appealing and readable at first. I wanted it to look neat and professional so I made the mistake of squaring all my paragraphs so it looks as neat as possible. It did not only end up looking boring but also it was so hard to read as you were usually not sure when the sentence ends and when the new sentence starts. Your eyes doesn’t automatically know where to go next.

Screen Shot 2017-11-21 at 2.39.57 PM.pngScreen Shot 2017-11-21 at 2.39.21 PM.pngScreen Shot 2017-11-21 at 2.39.37 PM.png








Learning from my first critique I didn’t want to make the same mistake again so I played around with it more. I thought maybe if I break the paragraphs apart it is going to make the reader want to read it and easy to read, it will also be easy to tell the reader where to go next. They looked much better but there were still minor mistakes that made a big difference such as the placement of the paragraphs and how I broke it apart. Also I wasn’t sure about the type face and needed to make them all less bald

Screen Shot 2017-11-21 at 2.43.23 PM.pngScreen Shot 2017-11-21 at 2.44.17 PM.png


for my final i changed the placement, type face and decided to break it up, make it look easy for the reader’s eyes i want it to look and feel chaotic so when i look at the paragraph my eyes go back and forth from the beginning of the sentence till the end of the sentence. i used the font “palatino” and i wanted to work on the leading so it would not look too messy. i also needed to work on the size of the paragraph and not make it too big or too small. These are my final A4 and A3.





For this project i picked 8 letters and was asked to create a sentence. I came up with a few sentences but the main one i decided to stick with was: My guitar easily fell in the studio and the fierce manager dramatically complained because its dusty and needs fixing.

IMG_1034 2.JPG

i tried many different fonts and sizes to experiment with, i tried 50 different fonts and played around with the sentences to make them look at interesting as possible. i loved this font out of all 50 experiments because it suits the sentence and it easily readable.

Screen Shot 2017-11-07 at 1.29.29 AM.png

This was my least favorite font out of the 50 because it is so hard to read and is not visually appealing and is not pleasant to look at.

Screen Shot 2017-11-07 at 1.29.53 AM.png

after that i had to convert the font into arabic since my word was in english, i used google translate but the sentence didn’t really make sense. i still used it to experiment with arabic type and fonts.

This was my favorite arabic font

Screen Shot 2017-11-07 at 1.44.44 AM.png

This was my least favorite arabic font

Screen Shot 2017-11-07 at 1.46.10 AM.png

i wanted to fix a lot of mistakes starting with the actual sentence:

i went from: غيتار بلدي سقطت بسهولة في الاستوديو وشكا الاستوديو ومدير شرسة بشكل كبير بسبب غبارها والاحتياجات تحديد

To: قيثاري وقع بكل سهولة في الستديو والمسؤول القوي تحلطم لانه مغبر ومحتاج تصليح

These are the final 4 types i decided to go for:

Screen Shot 2017-11-07 at 2.02.34 AM.pngScreen Shot 2017-11-07 at 2.02.25 AM.png

Screen Shot 2017-11-07 at 2.02.45 AM.png


How To Cook A Burger

For this project i wanted to show the instructions of cooking a burger using play-doh directed to both kids and adults. i visited a toy shop in villagio and got all different colors of play-doh and kitchen tools.

for my first draft i decided to mainly experiment with the title and photography.  For the title i decided to use a play-doh type since this is what I’m experimenting with, i thought it would look cool and the colors i wanted were similar to a raw meat color and also similar to the text color i wanted to use.

here are the photos i took:

Screen Shot 2017-11-06 at 1.13.48 AM.png

Here is my first draft: it was very plain and there was not enough photographs, the placement was a mess and the instructions were unclear, but i loved that i used a cooking toy to show the actual action of cooking the meal.

playdoh 1st draft.png

For my second draft i decided to take more and better quality images, the images i took were still extremely dark so i had to edit them. i also added instructions and ingredients for my second draft.

During my hater-aid for my second draft the main points that made were:

  • it needs to be more organized
  • make raw meat white and pink not just pink
  • type is bad
  • type should all be the same size

Screen Shot 2017-11-06 at 1.27.02 AM.png

second draft:

burger second draft.png

There were a lot of mistakes i had to fix for my final poster such as the cropping of the images, the placement of the images because there are a lot of empty spaces, also i had to edit the images and make them stand out even more, i added more clearer instructions and changed the type because it is not visually appealing, i also made all the text the same size. The eggs in the step one i used in my second draft were cooked eggs which may seem extremely confusing towards the audience so i decided to put two normal uncooked play-doh eggs that i made for my final poster. i also made the text all centered and not near the edges. the stove image was too big on my second draft which grabbed too much attention from the rest of the images so i made them smaller and i made the burger image the largest because it should be the main attention grabber in the poster.

Here is my final poster:

final burger.png


For this project i wanted to use the word “Chaotic”. I used cable wires because wires is the first thing that comes in mind when i think of chaos as it always strangles and causes a mess but i wanted the wires to be neat in my image.

I researched different ways i could approach this project.

My first try was an extreme fail i tried tying the words and locking them together, it didn’t look satisfying at all.

I wanted to further my research so i found out about “cable management”.

Sadly it didn’t work out as the wires are too thin and it was extremely hard to bend and keep a straight line to follow the font. There was a lot of spacing between the wires and the cable management even though i tried and experimented with every size. The spacing made it impossible for the wires to stand still.

Also the needle refuses to hammer into the MDF wood and keeps on coming out.

In order to follow the exact font “Univers LT Std 39 Thin Ultra condensed” i thought there was only one way which was to use a glue gun and of course a wire cutter

My first try:

Working on my final

I want to work on the spacing between the letters and do something creative and use cable management to do so, so i used cable management to link the letters to each other.

After i was done taking the photos i used a hammer, wires and cable cutter to make the image pop out more.

Here is my final image