Pursuit of Happyness Title Sequence

I looked at the main places best shown to describe the movie and made a list.

  • New York
  • Streets
  • Subway
  • Homeless Shelter
  • Public Bathroom
  • Old Apartment
  • Basketball Court
  • Public Transportation (bus)
  • Taxi

Since I couldn’t go to new york and take videos I decided to print real images and use a microlens video camera to make the place look realistic, then to add contrast I wrote everything on a tracing paper. This idea is inspired by the fact that the main character constantly flips through pictures.


This is how I took the videos and how it looks on screen.


After my first critic, i got a lot of feedback regarding the paper not being aligned, some of it was on purpose but it looked like a mistake. Also, some of the text was not large enough and there was typos. Therefore i decided to fix these mistakes by retaking and reprinting the mistakes. The second time i retook them i decided to remove the board, table and everything else, so i can add the paper wherever i want without a border. I didn’t want it to be too aligned because i still wanted to look like a natural paper flip.IMG_1668.jpegIMG_1666.jpeg

These are the final scenes of my title sequence:Screen Shot 2019-04-30 at 3.12.40 PM.png

Screen Shot 2019-04-30 at 3.13.11 PM.png

Screen Shot 2019-04-30 at 3.16.39 PM.png

Screen Shot 2019-04-30 at 3.13.25 PM.png

Screen Shot 2019-04-30 at 3.13.28 PM.png

Screen Shot 2019-04-30 at 3.13.34 PM.png

Screen Shot 2019-04-30 at 3.13.39 PM.png

Screen Shot 2019-04-30 at 3.13.55 PM.png

Screen Shot 2019-04-30 at 3.14.01 PM.png

Screen Shot 2019-04-30 at 3.14.08 PM.png

Screen Shot 2019-04-30 at 3.14.13 PM.png

Screen Shot 2019-04-30 at 3.14.19 PM.png

Screen Shot 2019-04-30 at 3.14.23 PM.png


Pursuit of happyness poster

The movie i decided to go for is one of my favorites which is the pursuit of happyness.

I first did 15 sketches focusing on the main things i noticed from the movie.

  • Not giving up
  • Education
  • Poverty
  • Power
  • Fatherhood

I used these key point to use for my sketches:

Screen Shot 2019-03-01 at 3.56.10 PM.png


I used these sketches to, later on, expand them for my final idea, I wasn’t satisified with the brown color choice so i focused on black, white and red.

I focused on the rubix cube, quotes, actors and bone density scanner and they were the final highlights from the overall movie.

I first started with the rubix cube image, it was too colorful and didn’t match my color choice to I photoshopped it to make it match and used this image for my rasterized.shutterstock_630799220.jpgRubix cube edited.jpg

POSTER 2 pursuit of happyness.jpg

I later created 3 Persuasive posters focusing on will smith’s face but decided to go with the first one only:PURSUIT OF HAPPYNESS POSTER 1.jpgposter 5.jpg

poster 3 Pursuit of happyness.jpg

I also created a bone density scanner but no one knew what it meant to i decided to remove it entirely:poster 4 .jpg


So for my final 3 posers, I had the Persuasive and Pragmatic but I noticed I didn’t have poetic which is why I took a famous quote from the movie and used it for my final poster:

Final Persuasive:

Persuasive persuit of happyness final.jpg

Final Pragmatic:Pragmatic Persuit of happyness  FINAL.jpg

Final Poetic:poetic pursuit of happyness FINAL.jpg

Print 2 Dairy Packaging

The Packaging I’m creating gives very aesthetic pleasure. It is very minimal and expensive looking. Therefore, my target audience is more high-end mature adults that care about their image. The audience would assume the product’s quality is better because of the packaging. It is more for people that would shop for groceries at Monoprix rather than Lulu Hypermarket. My packaging is not going to include flashy colors, the colors I’m going for are black and white, maybe blue and grey, therefore, it is going to be considered very boring to younger people, but sophisticated to adults.

I first started with the logo, I mixed calligraphy and minimal together and created this:

final logo laiterie blance .jpg

For the packagings, I create ‘one line’ drawing illustrations of the animals:

one line drawing.jpg

I first created digital mockups:

Milk packaging.jpg

dairy instagram post3 .jpg

and then I created the real mockups:


For our color scheme, we were inspired by the colors of the ocean plants because they are very colorful and blend well together.

Screen Shot 2019-01-31 at 2.55.20 PM.png

I looked for many inspirations for my patterns and I wanted to use all the colors from the color scheme, I found that I was mostly inspired by lines and liquid marble designs. With these 2 I was able to create many different patterns. I mainly wanted them to blend together and not give the repetitive look. I also didn’t want it to look too nautical. So I was able to make it look beachy without using any shapes inspired by the actual beach.

Screen Shot 2019-01-31 at 2.50.12 PM.png

For my Rasterized images, the first image was inspired by the brush stroke and this is what I ended up with.

Screen Shot 2019-01-31 at 2.58.58 PM.pngScreen Shot 2019-01-31 at 2.57.36 PM.pngScreen Shot 2019-01-31 at 3.00.03 PM.png

The second Rasterized image was inspired by Japanese liquid ink:Screen Shot 2019-01-31 at 3.02.46 PM.pngScreen Shot 2019-01-31 at 3.02.23 PM.pngScreen Shot 2019-01-31 at 3.03.17 PM.png



As For the vector Patterns

The third pattern was inspired by lines:

Screen Shot 2019-01-31 at 3.05.23 PM.pngScreen Shot 2019-01-31 at 3.05.50 PM.pngScreen Shot 2019-01-31 at 3.06.18 PM.png


The fourth pattern was inspired by wavey lines:

Screen Shot 2019-01-31 at 3.07.54 PM.pngScreen Shot 2019-01-31 at 3.08.38 PM.png Screen Shot 2019-01-31 at 3.11.05 PM.png


The final pattern was inspired by strokes:

Screen Shot 2019-01-31 at 3.11.57 PM.pngScreen Shot 2019-01-31 at 3.12.08 PM.pngScreen Shot 2019-01-31 at 3.12.34 PM.png




Darna Project and Packaging

Over the past few weeks, the things I learned helped me improve remarkably as a graphic designer. I learned the difference between CMYK and RGB, how to deal with print vendors, how to print any packaging without guidelines, I also learned how they create Varnish on packaging and The difference between Vector and Raster Images. On our trip to The Sharq Printing Press, I saw how all the magic happens, they have a machine for almost everything (printing, folding, stickers, books, etc…).

The Darna Project 

As any group project, we had many ups and downs, a lot of agreements as well as disagreements, I had to learn to make the best out of any situation. Our Concept is very interesting following a very cultural approach with a twist. As a high-end restaurant, I was able to experiment on how I could make it show, by creating laser-cut packaging as well as my glass with gold, coffee packaging. I learned to create very interesting Islamic patterns and well as experimenting with different fonts.


For my final Packaging, I decided to create a Darna Bag, I went after this approach because I wanted to do something you wouldn’t usually see at any restaurant which is to take the Darna logo icon and use it as the bag’s handle. The Islamic Pattern was used on the outside as well as the inside of the package.




For my Collateral I decided to do a Darna Cold Arabic Coffee using a glass packaging with a Gold lid, For the Coffee Packaging I printed out two stickers one is for the glass and one is for the lid. I also did a Darna Business Card with the patterns I created for the back.

IMG_6776 2.jpeg


Design manual draft

This is the layout I did for the design manual, I still didn’t choose how I’m going to add the colors as its slightly hard to work with the color schemes and still make it match the design itself. I’m satisfied with the typography and the layout I created for the manual but I still need to add all the content and work more on the design of the manual itself.

design manual

Flaws Book Cover

flaws book cover

For my book cover, I had a lot of fun as I experimented with so many materials to come up with my final results. I first started with the word “Confront” and experimented with a lot of materials that relate to the word. I thought working with mirrors/metallics would make sense as it is the first thing that comes to mind when I hear the word.

The best effect was getting a metallic paper and make the letters out of foil, it gave it a very 3D effect and I also wanted to experiment with lighting. I made the image Black & White and worked a lot with the contrast and the lighting using photoshop. The word I made was “flaws” because when I first hear the word confront I think of “Confronting my Flaws”, it has a very deep and meaningful meaning behind it.

The overall outcome was visually appealing to me, I am pleased with the effect that foil with light gave me. The book title is perfect. I couldn’t find a lot of information behind the book but I was able to make it seem as interesting as possible.